The Attention Goldrush

There was a really interesting and insightful video from Gary V. about how the explosion of social media has changed customer expectations. He talks about how brands & celebrities are embracing the same social networks that we are, and that there is also now an expectation of interaction buy the consumer. If I think a…

The End of Free Content

I read a good piece over at Sacrilicious Marketing about how over the past few months there‚Äôs been a lot of pushback from news organizations (particularly those owned by NewsCorp) against search engines like Google who are linking and indexing their content, making it easier for regular folks like us to find information that is…