Facebook Vanity URLs

So the Facebook vanity URL goldrush is on… In case you don’t know what I’m talking about, Facebook has basically announced that since this past weekend you could log in and get a username. Instead of getting to my FB profile with a long-ass url, you could hit up. www.facebook.com/ryanmiller315 – easier to remember, right?…

The Cost of Reducing Cost

In business you maximize profit by minimizing cost and maximizing sales. But that max profit point isn’t the same as the maximum satisfaction that you can give your customer. For instance, your brand evangelists are the ones that are usually the most loyal but also the most likely to notice change, whether that’s positive or…