SXSW, Moonlight Towers & Serial Killers

This evening I had the best cab driver ever, leaving the SXSW Interactive festival. Driving through the streets of Austin, he asked if we had ever heard the story behind the many moonlight towers that light up the city. What follows is HIS account of how the moonlight towers came into being, with links I…

Shared Items – March 3, 2010

Best articles, photos, and general signs of cool from my Google Reader Feeds Case Study: EA’s Guerrilla Marketing Campaign for ‘Dante’s Inferno’ February 25, 2010 Chatroulette documentary by Casey Neistat February 25, 2010 Looking forward to a very important date – an “Alice In Wonderland” social media case study February 26, 2010 Viral growth trumps…

Size Vs Passion

Seth Godin had a great post about how a focus on good ideas will always have more value than a focus on getting more fans or followers. Reconciling size versus engagement is something that I know a lot of brands and individuals struggle with online. We all want to be important. We all want to…