The Cost of Reducing Cost

In business you maximize profit by minimizing cost and maximizing sales. But that max profit point isn’t the same as the maximum satisfaction that you can give your customer. For instance, your brand evangelists are the ones that are usually the most loyal but also the most likely to notice change, whether that’s positive or…

The Cost of Buying American

A friend of mine turned me on to the shopping experience at 24hourwristbands.com.  They make all those silicone bands that say ‘Live Strong’ or ‘Support the Troops’ or ‘insert your cause here’.  But its not that the wristbands themselves that got me excited. As you complete your order, you are asked if you would like…