In business you maximize profit by minimizing cost and maximizing sales. But that max profit point isn’t the same as the maximum satisfaction that you can give your customer. For instance, your brand evangelists are the ones that are usually the most loyal but also the most likely to notice change, whether that’s positive or…
A friend of mine turned me on to the shopping experience at 24hourwristbands.com. They make all those silicone bands that say ‘Live Strong’ or ‘Support the Troops’ or ‘insert your cause here’. But its not that the wristbands themselves that got me excited. As you complete your order, you are asked if you would like…
I just had to repost a bit from this great primer from MarketingProfs Daily Fix Blog. Tremendous information if you’re looking to use Twitter specifically to engage your users with your business or brand. Read the full article here – but here’s a taste: 1. Define What You Will Contribute – This isn’t Forrest Gump…
I had a great lunch discussion with some co-workers about the fate / future of newspapers and other major content providers on the web. And its hard to know what is going to happen in the coming months as more and more newspapers go under or entirely online. For me, I think the online business…
Everyone keeps reading about social media. That’s the buzz word in much the same way that ‘blogs’ were a few years ago (wasn’t it picked as Oxford’s Word of the Year?). And the million dollar question is how does someone monetize it? I’ve been following Gary Vaynerchuk for a while now, first as a huge…
I got a great tweet on the wire today from Tim O’Reily who is one of the kings of Twitter, but also a really smart guy. It was link to a column from Scott Adams (Dilbert) about the economy and where he sees it going. Some Excerpts: “I wonder what people mean when they say…