I wanted to rehash some comments made by Matt McGee who has a great wrap up of how in his opinion, Twitter was the dominating platform for brands looking for engagement during and after the SuperBowl. Please give it a read. It’s also amazing how the blackout provided some quick thinking marketers an opportunity to tap into some real time discussion about it during the delay. Last year, brands split their focus
I’ve been playing around on Google+ for almost a week now and wanted to add my list of opinions to the millions that have already been thrown around the web so far. If you haven’t checked it out, I will say that it is NOT a Facebook, nor a Twitter killer. Here are my top takeaways from toying with the service: 1 - Seamless integration with your Google Account. I see Google+ as being a killer app when it
I’ve been giving some talks recently to businesses and groups on promoting yourself online and some basic social media primers for business. I try not to get all caught up in the tools or the 3rd party add-ons because sometimes those are the things that can get confusing to people and you miss the point of the medium which is interacting, listening and sharing… It’s not about any one tool. So I try to leave tho
I wish we’d stop getting caught up on platforms when it comes to social media and community interaction. Do you HAVE to be on Facebook? Do you HAVE to be on Twitter? That depends. Where is your community? Lots of different businesses want to drive the conversation to their blog or website, but they may not be seeing a ton of traction, do to inconsistent content, or promotion, etc. That’s the downside – the upsi
This past weekend I attended a viewing party for TEDx Manhattan – Changing the Way We Eat, which was put on by The Foodshed (an awesome local website / group which supports local agriculture). I’ve been huge fan of TED for several years now but this was my first opportunity to watch a livestream with a group context, with individuals who were looking to be inspired and who want to work towards changing the way
Internet companies can be tricky things and don’t exactly have the best track record for customer service (ever tried to get a Facebook problem solved by contacting someone AT Facebook?). We get it. You’re digital. You’re web based. But it’s not an excuse to wall yourself off from your customers. Case in point. Over the weekend I was dealing with some pretty decent email outages with certain accounts that definitely
I had a great time meeting new folks and re-connecting with friends at the first Utica Tweet Up held over the weekend at the Hotel Utica. I wish I could have stayed longer (had to play an acoustic gig that night at The Devereux) but am looking forward to the next one. Here are some of the folks I met as well as a quick chat I had with @AShort315 who organized the event.