The Away Team

I wish we’d stop getting caught up on platforms when it comes to social media and community interaction. Do you HAVE to be on Facebook? Do you HAVE to be on Twitter? That depends. Where is your community? Lots of different businesses want to drive the conversation to their blog or website, but they may…

The Firehose

I’ve been trying to focus all my attention lately on producing not only the best possible record I can but also a good marketing strategy for it. I remain convinced that video, audio and ‘making-of’ content is a route that can really help your audience bind with your project. That being said, I’ve been keeping…

On Wine

Over the past few years I’ve been trying to get more and more into wine – understanding what makes good wine good, picking out different flavor profiles and learning about the regions and processes that different wines go through to get from grape to glass. And very recently I’ve finally jumped into some bottles that…