Size Vs Passion

Seth Godin had a great post about how a focus on good ideas will always have more value than a focus on getting more fans or followers. Reconciling size versus engagement is something that I know a lot of brands and individuals struggle with online. We all want to be important. We all want to…

The Attention Goldrush

There was a really interesting and insightful video from Gary V. about how the explosion of social media has changed customer expectations. He talks about how brands & celebrities are embracing the same social networks that we are, and that there is also now an expectation of interaction buy the consumer. If I think a…

State of the Twittersphere

Today I read a very interesting report on Twitter use from Hubspot.  Its their 2nd ‘State of the Twittersphere’ report. There’s a lot of other great info in the report that you can download by clicking here (by the way big ups to Chris Brogan for bringing this to my attention). After reading the report…