Your Newsletter Sucks

Usually I DETEST mass mailings, whether they’re digital or via snail mail. I especially hate when I don’t opt-in but for some reason the company feels like I would just love to have their information in my inbox since I created an account or bought something from them back in 2002. But I don’t want…

Give Us A Story

Chris Brogan had an interesting post the other day about how a health insurance company (Humana in Louisville, Kentucky) is taking steps to make its employees more health conscious – an effort to ‘walk the walk.’   Integrating things like pedometers which are tied to a digital fish bowl, and bike sharing programs are things that…