Best articles, photos, and general signs of cool from my Google Reader Feeds Case Study: EA’s Guerrilla Marketing Campaign for ‘Dante’s Inferno’ February 25, 2010 Chatroulette documentary by Casey Neistat February 25, 2010 Looking forward to a very important date – an “Alice In Wonderland” social media case study February 26, 2010 Viral growth trumps…Details
In 2008 we spent roughly 10 days in Peru hiking from outside of Cusco to Machu Picchu via the Camino Salkantay. This video documents our hike and the experience of a lifetime.
Seth Godin had a great post about how a focus on good ideas will always have more value than a focus on getting more fans or followers. Reconciling size versus engagement is something that I know a lot of brands and individuals struggle with online. We all want to be important. We all want to…Details
Whether it’s a new product or service – the power of free goes a long way. Think about Sun Microsystem’s embracing of Open Source or VaynerMedia giving away all the assets and source code for a their custom FaceBook tab or bloggers like Seth Godin and Chris Brogan giving away actionable and inspiring info on…Details
There was a really interesting and insightful video from Gary V. about how the explosion of social media has changed customer expectations. He talks about how brands & celebrities are embracing the same social networks that we are, and that there is also now an expectation of interaction buy the consumer. If I think a…Details
I admit it. I don’t play fantasy football. But I’m curious as to why it’s 2010 and we still only get delayed and edited footage from the Olympics via NBC. Furthermore, why hasn’t the idea of Fantasy Olympic teams taken off? Could that be a key to increasing viewership, knowledge of more atheletes and engagement…Details