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Over the weekend I was in NYC to attend The 99% – a conference that focuses not on the 1% inspiration, but rather the 99% perspiration that it takes to make an idea happen. The 300 + crowd got to chill at the Times Center and hear from a pretty incredible lineup of speakers on the first ‘content day’, then engaged in different activities that were going on around Manhattan. Though everyone’s t

This is a tremendous post by Seth Godin on firms using salaries as a one axis marketing tool.  Here’s an excerpt, but be sure to read the full post, its brilliant. After a million dollars or so in salary, the absolute amount that a person is paid has no real impact on their life. They can’t eat more meals in a day or wear more shoes. What matters to the manager is the relative amount. How much more would

I was reading Seth Godin’s post today about whether ‘marketing is evil’ or not.  His answer was that while marketing itself isn’t usually evil, market-ers sometimes are, and that can lead to bad things. While I’d agree, I’d also take a step back and try to look at the business or marketing and advertising.  One of the quotes that stood out to me from the post was: I’ve got a

I read a  great article on TechCrunch this morning that got me thinking about finding customers.  It talked about how Apple is just rocking the marketplace even in a recession and that one of their strengths is the small width of products that they produce: Apple made $10 billion last year and their simple product line is the key. Look at it. There really aren’t that many products: One cellphone, four iPods, three no

Read a GREAT post today from Chris Brogan about the importance of storytelling in marketing.  This is also something that Seth Godin beats like a drum.  And I have to agree.  Having  a story to tell, not a pitch, can be so much more effective in getting people to check out your service, your blog, or your product. It all comes down to connections. People want to experience things with other people and I think in part

As a marketer, IT person, you name the job category, think of how kick ass you would be in your field of choice if part of your day (lets say 2 hrs) EVERY DAY had to be spent reading… Not gossip news, but really checking out on a daily basis Tweets and Blogs and Journals and Articles about your industry….what’s new today, where’s it going, what are other people doing, and what other people are

Just had this thought so I figured I’d blast it out there.  In terms of social media and branding I think bands specifically have been waaaaay ahead of the curve (especially in terms of ad agencies, etc) in terms of utilizing social media and new technologies to build their brand. For example, they were some of the first ‘entities’ to really leverage the social media platforms not only to build thei