You’re the Product

Unless you’ve been living under a rock you’ve probably noticed the explosion of data in your Facebook timeline and ticker. Especially when it comes to the data presented by third party apps such as Spotify. On the one hand, it’s been a fantastic tool for music discovery and re-discovery (in the last 30 days I’ve…

The Away Team

I wish we’d stop getting caught up on platforms when it comes to social media and community interaction. Do you HAVE to be on Facebook? Do you HAVE to be on Twitter? That depends. Where is your community? Lots of different businesses want to drive the conversation to their blog or website, but they may…