Another Brilliant post by Seth Godin. Can’t wait to see him at The 99% Conference in April. Here’s the first two, full 5 at his site (don’t want to rob his traffic).
- Every question you ask is expensive. (Expensive in terms of loyalty and goodwill). Don’t ask a question unless you truly care about the answer. This means that a vague question with vague answers (extremely satisfied…acceptable…extremely dissatisfied and no scale to compare them to) is a total waste of time. What action will you take based on that? It’s smarter to ask, “how much would you say lunch was worth?”
- Every question you ask changes the way your users think. If you ask, “which did you hate more…” then you’ve planted a seed.