There was a recent piece on 60 minutes this past weekend regarding influencer marketing. What a lot of people were freaked out about was the amount of money that many of these teens and twenty-something influencers were making just for wearing a T-shirt of a brand, or creating Instagram photos, YouTube videos, and even six second Vine videos that have either direct marketing messages or indirect marketing messages inside them.
It’s big money. But it’s all about audience size. Eyeballs are everything. When you look at the fee Logan Paul was paid for a one-day shoot for Dunkin Doughnuts ($200,000) it seems like this is a crazy amount of money for brands and companies to be pouring into small, bite-size pieces of content. Logan also commented in the story that he was actually worth 2 to 3 times when He was currently taking in. And I believe him. Here’s why.
Think about the month money that major brands invest in creating a TV, radio or billboard campaign. Now think about the money that is used to PLACE that media across a region, across the state, or across country.
Now think about the effectiveness of each one of those pieces of content and each form of media. Both ways you can definitively target audiences in the ways you can definitively track engagements. It’s not easy this is a problem that you slept cousin’s face for a long time. But any example and talking about we can be talking about tens if not hundreds of thousands of dollars maybe even millions of dollars for regional or national campaign to reaches Pacific target audience.
Now the price of Brandon even in direct marketing messages delivered via influencers seems like a bargain. Production values are typically low? The audiences are highly targeted, and you can easily see things like engagements, Comments, lakes, shares, and more. Those pieces concert are delivered via a medium that people are actively engaging, in a way that is not available via traditional media and via a device that is the most personal in existence.
So again moving back to the”Crazy” cost of influencing marketing. I think when you look at the costs involved in high-value production distribution delivery and tracking, when you step back look at the highly targeted and engage user base Branson target via influencer marketing, he’s right. It’s an absolute bargain right now