Chasing Dylan with Ten Bucks- Music in an On-Demand World
Posted on April 7, 2009 by Miller
A Followup: Lets look at U2. They put out the single ‘Get On Your Boots’ well before the official release date of the record. The point? Obviously to hype the album. If I liked the song immediately and wanted to get the album, I couldn’t……until - OOPS the album leaks onto BitTorrent BEFORE the official release date. So now you’ve got a real problem. The customer has now shifted from wanting to make an impulse purchase - giving the artist money for their record - but instead moves to BitTorrent to get it. Not necessarilly because its free, but because its AVAILABLE.
What do YOU think?
Tags: Bob Dylan, distribution, Music, on-demand, U2
Filed Under: Strictly Business, Video Blogs
Now this is coming from me, and I never buy any media at all. I use torrents to download teevee, music, everything.
But I think they should put their singles out way before the album comes out, precisely for the reason you stated.