Ryan C. Miller.com – Social Media, Business & Small Things -

Chasing Dylan with Ten Bucks- Music in an On-Demand World

Posted on April 7, 2009 by Miller1 Comment

A Followup:  Lets look at U2.  They put out the single ‘Get On Your Boots’ well before the official release date of the record. The point?  Obviously to hype the album.  If I liked the song immediately and wanted to get the album, I couldn’t……until – OOPS the album leaks onto BitTorrent BEFORE the official release date.  So now you’ve got a real problem.  The customer has now shifted from wanting to make an impulse purchase – giving the artist money for their record – but instead moves to BitTorrent to get it.  Not necessarilly because its free, but because its AVAILABLE.

What do YOU think?