So, Kevin Rose (founder of Digg) and Tim Ferriss (wrote ‘The Four Hour Workweek‘) sat down on the couch to talk about the brainstorming and more importantly the TESTING of names for companies. Its a really fantastic discussion, from two guys who have a great track record of building brands on the web. Here’ the Embed:
Big thanks to Kev and Tim for doing this video and I’m looking for more great conversations that can help budding online entrepreneurs. I’m really curious as to whether any of you guys out there have done due diligence when it comes to naming a company, or whether your company name or dotcom came to you in a dream or on the back of a cocktail napkin. Discuss….