Posts Tagged branding

A Conversation with Erika Napoletano of Redhead Writing – Part III

Posted on June 30, 2010 by 4 Comments

Today I’m continuing my chat with Erika Napoletano of Redhead Writing. Now we’re really talking business… Part III covers owning your brand as well as the agency / client relationship. She has some great advice for how to work with agencies and how build a great long-term relationship with clients.

If you missed Parts I and II – no biggie, just click to get brought up to speed on Erika’s background, how she built her audience, and the dos / don’ts of guest posting.

Many thanks to the head Redhead for taking the time to speak with me. Get some context and show some love  by checking out Erika’s blog, follower her on Twitter, or connect via Facebook.


Tags: , , , , , , ,

Filed Under: Strictly Business, Video Blogs

Kevin Rose and Tim Ferriss talk Naming Companies

Posted on March 31, 2009 by No Comments

So, Kevin Rose (founder of Digg) and Tim Ferriss (wrote ‘The Four Hour Workweek‘) sat down on the couch to talk about the brainstorming and more importantly the TESTING of names for companies.  Its a really fantastic discussion, from two guys who have a great track record of building brands on the web.  Here’ the Embed:


Tim and Kevin from Glenn McElhose on Vimeo.

Big thanks to Kev and Tim for doing this video and I’m looking for more great conversations that can help budding online entrepreneurs. I’m really curious as to whether any of you guys out there have done due diligence when it comes to naming a company, or whether your company name or dotcom came to you in a dream or on the back of a cocktail napkin.  Discuss….

Tags: , , ,

Filed Under: Strictly Business