Piggybacking on the post about Google’s real-time search that includes Twitter and Facebook – they’re also taking mobile search very seriously. Soon, when you search ‘pizza’ from a smartphone, Google will give you the most relevant results based on your search terms and location. Again, how will this affect the way websites are optimized?
Obviously this benefits the user because I’m getting better results (in theory). But it also benefits Google. The more relevant they can make searches, the more precisely they can target ads to those users. The more relevant the ad, the more likely the user will click. The more they click, the more $$$$$ Google takes in. And so on and so forth….
Google is definitely betting that the next big play will be mobile and I agree. The first big wakeup calls for the mobile web didn’t really happen until this year with the Iran election and the death of Michael Jackson almost breaking the internet. And that is just the start. As more and more devices and apps become location aware, it will change the way we search and the results that we expect.