Posts Tagged romanelli

11/21/11 – The Company Party

Posted on November 21, 2011 by No Comments

09/26/11 – The ‘Stache

Posted on September 29, 2011 by No Comments

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Filed Under: Small Things

09/23/11 – Work

Posted on September 24, 2011 by No Comments

I love my job

Rick Short of Indium Corp gets social with me.

Posted on January 8, 2010 by No Comments

rickshortThis past week I had the chance to sit down with Rick Short, director of Marketing / Communications at Indium Corp. Rick has been blogging and using social media to help Indium build contacts and grow its business well before social was on the map. I’ve got the full videos over at the Romanelli Communications blog.

The conversation was so good, I had to break it up into parts. Really great points, especially for peeps whose business is B2B. You can also connect with Rick by visiting his blog or following him on Twitter.

Check out the videos here.

Google Knows Where You Are

Posted on December 21, 2009 by No Comments

Flower shop - image by Lars Plougmann

Flower shop - image by Lars Plougmann

Piggybacking on the post about Google’s real-time search that includes Twitter and Facebook – they’re also taking mobile search very seriously. Soon, when you search ‘pizza’ from a smartphone, Google will give you the most relevant results based on your search terms and location. Again, how will this affect the way websites are optimized?

Obviously this benefits the user because I’m getting better results (in theory). But it also benefits Google. The more relevant they can make searches, the more precisely they can target ads to those users. The more relevant the ad, the more likely the user will click. The more they click, the more $$$$$ Google takes in. And so on and so forth….

Google is definitely betting that the next big play will be mobile and I agree. The first big wakeup calls for the mobile web didn’t really happen until this year with the Iran election and the death of Michael Jackson almost breaking the internet.  And that is just the start. As more and more devices and apps become location aware, it will change the way we search and the results that we expect.

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Filed Under: Strictly Business