Month

So, Kevin Rose (founder of Digg) and Tim Ferriss (wrote ‘The Four Hour Workweek‘) sat down on the couch to talk about the brainstorming and more importantly the TESTING of names for companies.  Its a really fantastic discussion, from two guys who have a great track record of building brands on the web.  Here’ the Embed: Tim and Kevin from Glenn McElhose on Vimeo. Big thanks to Kev and Tim for doing

I had a great lunch discussion with some co-workers about the fate / future of newspapers and other major content providers on the web.  And its hard to know what is going to happen in the coming months as more and more newspapers go under or entirely online.  For me, I think the online business model is sustainable at least for newspapers based on the unlimited space for content (and thus ads) as well as the potenti

This is a tremendous post by Seth Godin on firms using salaries as a one axis marketing tool.  Here’s an excerpt, but be sure to read the full post, its brilliant. After a million dollars or so in salary, the absolute amount that a person is paid has no real impact on their life. They can’t eat more meals in a day or wear more shoes. What matters to the manager is the relative amount. How much more would

There’s been a lot of talk in the blogosphere about how important it is that you build your personal brand.  This is an idea that I first heard about from Gary V. and Chris Brogan and its also something that I’m very much in agreement with.  Its vital. (if you haven’t checked out Chris’ posts on this hit it here) And when I think about the term “Personal Brand,” I think “didn

I’ve been thinking a lot about how to talk to businesses and get them on board with really going out there and using to social media tools as well as traditional online tools to interact with there community.  And its tough because I think a lot of people want to be able to see results of their actions in easily quantifiable chunks, or more specifically in dollars and cents. But I think social media doesn’

I’ve been reading a lot about how you can use social media to help manage your brand and was on a great conference call with Chris Brogan and Awareness Networks.  Actually, if you want to check out the slides from the presentation hit them up here. A lot of the metrics I see and the stories I hear talk about how larger corporations are jumping into the social media sphere (perfect example for better or worse wa

This YouTube clip is courtesy of ReinventingErica.com – Great Clip of Louis CK on Conan O’Brien that had me rolling while also making me think about how cool EVERYTHING is when you stop and look.

I was fowarded (and reminded of) a great blog that I used to read quite regularly, called Girl At Play, run by Alex Beauchamp.  I always enjoy her writing style and have an immense amount of respect (bordering on envy in some cases) for her experiences in blogging, traveling, and general outlook on life, all expressed with elegance and eloquence.  If you haven’t checked her out, you certainly should. In any cas