I watched the Oscars this past Sunday. I’ll admit it. It started as background noise while I cleaned up around the house. Basically since I don’t have cable or an antenna for the TV I plugged my mac into the TV and fired up the pre-Oscar video stream on ABC.com – but as soon as…
I wish we’d stop getting caught up on platforms when it comes to social media and community interaction. Do you HAVE to be on Facebook? Do you HAVE to be on Twitter? That depends. Where is your community? Lots of different businesses want to drive the conversation to their blog or website, but they may…
This past weekend I attended a viewing party for TEDx Manhattan – Changing the Way We Eat, which was put on by The Foodshed (an awesome local website / group which supports local agriculture). I’ve been huge fan of TED for several years now but this was my first opportunity to watch a livestream with…
I’ve been trying to focus all my attention lately on producing not only the best possible record I can but also a good marketing strategy for it. I remain convinced that video, audio and ‘making-of’ content is a route that can really help your audience bind with your project. That being said, I’ve been keeping…
Over the past few years I’ve been trying to get more and more into wine – understanding what makes good wine good, picking out different flavor profiles and learning about the regions and processes that different wines go through to get from grape to glass. And very recently I’ve finally jumped into some bottles that…
I need to start out by saying that I’m a big fan of food and wine. I’m also a big fan of Food & Wine (the magazine). The the past couple of years I’ve enjoyed just about every issue that gets flung on my doorstep and have loved trying my hand some awesome pairings (thought…
When you have a moment (actually 15 moments – I’m not here to interrupt you), I’d HIGHLY recommend taking in Jason Fried’s TED talk on why work doesn’t happen at work. I’m a huge fan of his book Rework as well – so if you’re inspired, def go out and grab a copy. It’s been…
Transparency is hard. I love getting the opportunity to talk about social media strategy with lots of great businesses and help them implement ideas and strategies that will not only help them grow their reach but translate that reach and community into real dollars. But regardless of whether your goal is a great sales volume,…