The End of Free Content

I read a good piece over at Sacrilicious Marketing about how over the past few months there’s been a lot of pushback from news organizations (particularly those owned by NewsCorp) against search engines like Google who are linking and indexing their content, making it easier for regular folks like us to find information that is…

Google Knows Where You Are

Piggybacking on the post about Google’s real-time search that includes Twitter and Facebook – they’re also taking mobile search very seriously. Soon, when you search ‘pizza’ from a smartphone, Google will give you the most relevant results based on your search terms and location. Again, how will this affect the way websites are optimized? Obviously…

Read and Write Your Ass Off

Today I gave a quick talk to the students of the Utica College PRSSA group about the job I do at Romanelli Communications as well as how brands are using social media to reach their audiences.  Of course with graduation dates approaching, students are wondering how to best position themselves for the job market (and…