Search for Social Media Expert on search.twitter.com – go ahead. I’ll wait. There is amazing amount of people that talk about how to use social media and social media tools – on social media tools. Lately it’s felt a bit like an echo chamber, with thousands of people regurgitating the same articles on their own…
Seth Godin had a great post about how a focus on good ideas will always have more value than a focus on getting more fans or followers. Reconciling size versus engagement is something that I know a lot of brands and individuals struggle with online. We all want to be important. We all want to…
I admit it. I don’t play fantasy football. But I’m curious as to why it’s 2010 and we still only get delayed and edited footage from the Olympics via NBC. Furthermore, why hasn’t the idea of Fantasy Olympic teams taken off? Could that be a key to increasing viewership, knowledge of more atheletes and engagement…
This past week I had the chance to sit down with Rick Short, director of Marketing / Communications at Indium Corp. Rick has been blogging and using social media to help Indium build contacts and grow its business well before social was on the map. I’ve got the full videos over at the Romanelli Communications…
We’re all part of multiple social media networks now. Maybe it’s Twitter and Facebook, with a little Ping.fm thrown in with FriendFeed and LinkedIn on the flipside. Don’t even get me started on public Google Waves. And as we’re all getting on more and more networks, our paths are bound to cross at more and…
Today I gave a quick talk to the students of the Utica College PRSSA group about the job I do at Romanelli Communications as well as how brands are using social media to reach their audiences. Of course with graduation dates approaching, students are wondering how to best position themselves for the job market (and…
Hopefully Pt 1. of my Social Media Elevator Pitch was useful to you guys. Now, on to part 2. Here are 9 blogs that I check out daily that get me excited and teach me something new every day about online marketing, business, and how it works (or doesn’t) with Social Media. There are hundreds…
A friend of mine e-mailed me the other day who is interested in shifting careers into something that is more marketing-oriented and she recognized that she needs to get involved and understand Social Media to be a contender in the job market out there. She asked for a quick primer on what to do after…