A Do No Evil code for marketers?

I was reading Seth Godin’s post today about whether ‘marketing is evil’ or not.  His answer was that while marketing itself isn’t usually evil, market-ers sometimes are, and that can lead to bad things. While I’d agree, I’d also take a step back and try to look at the business or marketing and advertising.  One…

Apple’s Simplicity

I read a  great article on TechCrunch this morning that got me thinking about finding customers.  It talked about how Apple is just rocking the marketplace even in a recession and that one of their strengths is the small width of products that they produce: Apple made $10 billion last year and their simple product…

Re: Stories You Can Tell

Read a GREAT post today from Chris Brogan about the importance of storytelling in marketing.  This is also something that Seth Godin beats like a drum.  And I have to agree.  Having  a story to tell, not a pitch, can be so much more effective in getting people to check out your service, your blog,…