Over the weekend I was in NYC to attend The 99% – a conference that focuses not on the 1% inspiration, but rather the 99% perspiration that it takes to make an idea happen. The 300 + crowd got to chill at the Times Center and hear from a pretty incredible lineup of speakers on…
This is a tremendous post by Seth Godin on firms using salaries as a one axis marketing tool. Here’s an excerpt, but be sure to read the full post, its brilliant. After a million dollars or so in salary, the absolute amount that a person is paid has no real impact on their life. They…
I was reading Seth Godin’s post today about whether ‘marketing is evil’ or not. His answer was that while marketing itself isn’t usually evil, market-ers sometimes are, and that can lead to bad things. While I’d agree, I’d also take a step back and try to look at the business or marketing and advertising. One…
I read a great article on TechCrunch this morning that got me thinking about finding customers. It talked about how Apple is just rocking the marketplace even in a recession and that one of their strengths is the small width of products that they produce: Apple made $10 billion last year and their simple product…
Read a GREAT post today from Chris Brogan about the importance of storytelling in marketing. This is also something that Seth Godin beats like a drum. And I have to agree. Having a story to tell, not a pitch, can be so much more effective in getting people to check out your service, your blog,…
As a marketer, IT person, you name the job category, think of how kick ass you would be in your field of choice if part of your day (lets say 2 hrs) EVERY DAY had to be spent reading… Not gossip news, but really checking out on a daily basis Tweets and Blogs and Journals…
Just had this thought so I figured I’d blast it out there. In terms of social media and branding I think bands specifically have been waaaaay ahead of the curve (especially in terms of ad agencies, etc) in terms of utilizing social media and new technologies to build their brand. For example, they were some…