In business you maximize profit by minimizing cost and maximizing sales. But that max profit point isn’t the same as the maximum satisfaction that you can give your customer. For instance, your brand evangelists are the ones that are usually the most loyal but also the most likely to notice change, whether that’s positive or…
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DetailsClick here to visit the site and download As The Crow Flies. Comments, reviews, etc. are MUCH appreciated.
Best articles, photos, and general signs of cool from my Google Reader Feeds You will fail at social media May 27, 2009 Build Your Own Letterpress May 27, 2009 Before You Hit “Send” May 26, 2009
DetailsHow do YOU get your mailing list contacts for your business? And how do you use them?
Chris Brogan had an interesting post the other day about how a health insurance company (Humana in Louisville, Kentucky) is taking steps to make its employees more health conscious – an effort to ‘walk the walk.’ Integrating things like pedometers which are tied to a digital fish bowl, and bike sharing programs are things that…
DetailsBest articles, photos, and general signs of cool from my Google Reader Feeds Start-up Strategy: To Change the Game, Change the Economics of How It’s Played May 13, 2009 My thoughts were so loud, I couldn’t hear my mouth May 16, 2009
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