Remember Voltron? When I was a kid I used to love that cartoon. You’d think that with those bad-ass robot lions the universe would be safe. But you’d be wrong. Because every episode some bad guy came along that couldn’t be defeated by the lions alone, not matter what they did. The same thing happened on every. single. episode. They had to combine to form freakin’ Voltron, and only then could they defeat everything in their path.
But why wouldn’t they just form Voltron at the beginning? I think that would have saved a ton of time, but then again, it wouldn’t have been much of a show (update: rented Voltron on Netflix and is isn’t much of a show through the eyes of a 20-something…in fact it sucked pretty bad).
Where am I going with this? I think a of people are seeing the value of social media and realizing that these tools can really affect your business. But we need to remind ourselves that it’s not a social vs. traditional world we’re living in. To have maximum impact, you need find out which channels, online and offline provide the best mix of message, experience, and sharability. In short, step back and look at where you’re putting your marketing dollars and determine if your message is effective and consistent both as letter and number and bits and bytes. Figure out how social can reinforce traditional and vice versa. Then Voltron your marketing from the beginning. You’ll see how much faster you’ll conquer the universe.
Dude, I can watch Voltron every day all day long. Even though about half of every episode is either them setting all the keys, or forming Voltron or forming the flaming sword.
I think Voltron can teach us all something with this:
Man, you can’t embed videos on this thing.
Here’s a link:
http://www.youtube.com/watch?v=HpDSc_fHrxU
You know what really translates to an older audience? Transformers. The first season is episodic, like Sopranos and most recent teevee. Way ahead of it’s time. There’s even a “previously on Transformers” bit in the beginning.
Sean,
Agreed! I’ll have to find some episodes online and revisit them. Loved that show. At least they treated their audience like adults. Are you a fan of the films at all? I liked the first one but thought the 2nd sucked. Heard they’re making a live action Voltron movie now though…