I was lucky enough to attend the first 99% Conference in NYC a couple of years back. It was an amazing bunch of sessions filled with truly brilliant people who were focused on executing on their ideas rather than just coming up with inspiration.
This talk by Simon Sinek I thought was brilliant and really made me rethink basic perceptions on how businesses operate when it comes to research and advertising. It’s 30 minutes long but I PROMISE is worth the view.
I’m not super familiar with that area , but it looks to me like the clsoest location listed on the chart is Farmington, with a date of May 1. If you tend to have similar weather to Farmington, I would use that date. You’re right on the edge of the two groups. If it is a mild winter/spring and you are excited, I would follow the yellow schedule. If it is a cold winter-spring and you are more relaxed, I would use the green schedule.