I recently had the pleasure of getting to speak with Erika Napoletano – better known online as Redhead Writing. I first started reading her work about a year ago through the re-tweets of some people I followed on Twitter and found her writing style as well as her sense of humor to be both smart and hilarious. It’s also not for those who are afraid of colorful language…. For the uninitiated, Erika is best know for her blunt, unapologetic writing style. Whether she’s blogging about business (the bitch-slap), her obsession with cycling, or why she’s not going to follow you on Twitter, Erika is someone who has done an amazing job of building her own personal brand as well as her own business. She was nice enough to sit down with me to share her story so far and offer up some great tips to the rest of us who aspire to write, run a business, or just do good things for your clients.
I’ve condensed our 45 minute chat and distilled it down to into 3 parts (about 10 minutes each). In part I we’ll talk about Erika’s journey to becoming a full time blogger and writer. Part II will cover the fine art of the Guest Post – how you can use it to build your audience as well as how to make connections with other bloggers to expand your reach.
Part III will be posted tomorrow – we’ll get into owning your brand as well as the agency / client relationship.
Did you dig it so far? Would love your thoughts, so fire away in the comments. Part III will be posted tomorrow.