In business you maximize profit by minimizing cost and maximizing sales. But that max profit point isn’t the same as the maximum satisfaction that you can give your customer. For instance, your brand evangelists are the ones that are usually the most loyal but also the most likely to notice change, whether that’s positive or…
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How do YOU get your mailing list contacts for your business? And how do you use them?
Chris Brogan had an interesting post the other day about how a health insurance company (Humana in Louisville, Kentucky) is taking steps to make its employees more health conscious – an effort to ‘walk the walk.’ Integrating things like pedometers which are tied to a digital fish bowl, and bike sharing programs are things that…
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