RE: Aligning Social Media with Companies

This Post by Chris Brogan first of all was excellent (read it), but more importantly got me thinking….

He’s wondering where the community thinks tools like Twitter, blogs, Facebook, etc belong in a company. Should they be handled by marketing, PR, HR, etc? In addition to his ideas, it got me thinking about what a huge opportunity there is for marketers, consultants, and agencies to teach clients. I think most companies think of these tools and social media in general as a way to reach out to their user base (which is true). But there’s also a great opportunity to use these tools on an internal level to streamline communication, build teams, and solidify a brand. Check out the full article and my .02 is below: