No doubt about it, I’m def. NOT a professional graphic designer or a professional web designer, or marketer.
And you might not be the leader in your industry. You might be starting a new business or launching a new product where you want to compete in your space. But don’t know how.
Learn.
There has NEVER been more of an opportunity to get kick-ass tutorials, pointers, and how-to instructions on everything from building a business, to marketing, to learning how to use social media to grow your business. And its usually free, or cheap.
Need technical skills? I’d highly recommend checking out Lynda.com. For $25 a month you can take as many ‘classes’ on application training like Adobe products, web development, and other apps as you’d like. Learn at your own pace and review as much as you need. You no longer have an excuse when you don’t know how to make a PDF or use basic web applications. You don’t.
Second, read you ass off. Use Google Blog Search to find discussions and blogs about the topics you need to learn about. Get a Google Reader, and subscribe to those blogs. Ask questions, weigh in. Read your ass off. You will become an expert much faster than you’d think.
No one is keeping you out anymore. The only thing you have to invest is time.
