A Followup: Lets look at U2. They put out the single ‘Get On Your Boots’ well before the official release date of the record. The point? Obviously to hype the album. If I liked the song immediately and wanted to get the album, I couldn’t……until – OOPS the album leaks onto BitTorrent BEFORE the official release date. So now you’ve got a real problem. The customer has now shifted from wanting to make an impulse purchase – giving the artist money for their record – but instead moves to BitTorrent to get it. Not necessarilly because its free, but because its AVAILABLE.
What do YOU think?
