I was lucky enough to attend the first 99% Conference in NYC a couple of years back. It was an amazing bunch of sessions filled with truly brilliant people who were focused on executing on their ideas rather than just coming up with inspiration.
This talk by Simon Sinek I thought was brilliant and really made me rethink basic perceptions on how businesses operate when it comes to research and advertising. It’s 30 minutes long but I PROMISE is worth the view.
