better ideas lead to higher share ratio, regardless of size
Seth Godin had a great post about how a focus on good ideas will always have more value than a focus on getting more fans or followers. Reconciling size versus engagement is something that I know a lot of brands and individuals struggle with online. We all want to be important. We all want to have a million followers. I struggle with this as well. Would I rather have 10 passionate people who digest everything and spread the word than a thousand people who are passive observers? From a long term strategy, yes, but it sure would feel good (at least for a moment) to have a follower / fan count of several thousand.
Without trying to reiterate what Seth says, I’d really like to call your attention to the graph that I grabbed from his post and also direct you there to read his theory (with a little data to back it up) on followers vs. ideas. It’s one of the better posts he’s drafted recently and I think everyone should take a look. Read Seth’s post by clicking here…
